I received an invite to Hey today from my friend Oz Lubling. He first shared with me the video yesterday and I was floored. What a thoughtfully designed piece of software. It’s maybe the best example I’ve seen of ethical software. It’s design to make you feel more in control and reduce the amount of stress software can impose on us. I also think its inspiring for someone to question the way a 30+ year old technology works and re-imagine it. It’s not re-inventing emails. It’s managing email in a way more modern, efficient and calming way. Oz told me over text that more software will start to work this way because once you see it, it can’t be unseen. I agree. I couldn’t sleep last night because I kept thinking about what software can be. I have a lot more to say on that subject. Until then go subscribe to Oz’s Newsletter for his insights and links on product design, ux, apps and culture.